Below is a selection of a few projects I’ve worked on. Looking for a specific industry or content type, shoot me a note. It’d be my pleasure to share my most relevant work.
Charreah K. Jackson
Project: In Progress
Project: In Progress
Project: Verbal Identity
As Tai Beauchamp’s media company grows, so has her team of editors, artists and contributors. The style influencer, public speaker, media personality, and entrepreneur tasked me with developing language and voice guidelines for each of the brand’s offline and online touchpoints, including The Tai Life, her lifestyle website.
After an extensive content audit and interviews with Tai and her social media coordinator, I created the company’s first Brand Book.
The 15-page resource addressed the brand’s mission, target audience, voice and tone. Additionally, I included guidance on what good story looks like for Tai Life Media, content types and sample topics to steer idea generation, tips on writing copy, and marketing messages to keep in mind when creating content so it supports larger business goals.
I also trained her team of interns, contributors, operations staff and business partners on how to use the Book to translate the brand to their specific stakeholders.
When an executive of an emerging shopping and lifestyle brand calls, you answer.
So it was a no-brainer when Sukhinder Singh Cassidy, founder and chairman of Joyus, asked me to create a series of fashion features as the company expanded from a video-only business model to a full-fledged content-meets-commerce destination.
I wrote all copy for each article, including display and body, style tips, product descriptions and shopping credits. The stories were featured on the site’s blog “The 101” and in daily newsletters sent to Joyus’ subscriber base.
It was a blast.
Project: E-commerce copywriting
Melissa Shapiro, associate director of e-commerce at Harper’s BAZAAR, was short-staffed and under a tight budget when she hired me to write product copy for ShopBAZAAR.com, the magazine’s shopping website.
I crafted editor’s notes and detailed captions for products across all categories, including New Arrivals, Ready-To-Wear, Shoes, Bags, Jewelry and Accessories.
The hardest part? Fighting the temptation to buy fresh-off-the-runway Proenza Schouler and Saint Laurent bags.
Project: Brand Experience
GAP invited Kelley Barnes of The Style Barn and me to celebrate the arrival of their 2014 spring collection at Dallas’ Northpark Center.
In addition to picking out my favorite bright sweaters and pastel denim from the collection, eating way too many lite-bites from Corner Bakery Cafe, and offering styling tips to shoppers, I wrote pre- and post-event sponsored posts my blog and social media, which were shared on the brand’s official Instagram and Twitter accounts.
Since that initial collaboration, GAP and I have partnered on several other digital activations.