If you have a story, you have a brand.

Whether you’re a creative professional, scrappy side-hustler or an innovative entrepreneur, someone needs what only you have.

It could be a product that makes them look good and feel even better. It could be a service that saves them time or money (or both). It could be an idea that people once laughed at but now can’t imagine life without.

But the days of “if I build it, they will come” are over. You gotta roll up the sleeves of your cashmere crewneck sweater and connect with your tribe.

In marketing, we call it “branding.” But in reality, it’s simply storytelling.

Because your audience wants you (even more than what you’re selling, believe it or not).

They want to know the vision that inspired your business.

They want to know the mission that inspires you during those exhausting late nights and early mornings.

They want to know the purpose that endures long after the novelty of your product or service wears off.

They want to know the values that drives every decision you make.

They want to know why you, and not the countless other options at the tips of their fingers.

A well-crafted brand story answers all of that and some.

You weren’t made to fit in.

People can’t compartmentalize you, subjectively cherrypicking the aspects of you that don’t line up with how they think you should look, think or act.

And in the same vein, you can’t compartmentalize yourself, only embracing the qualities that friends and colleagues are OK with (while downplaying your true passions and pursuits in the process).

You’re a whole entity. One that deserves to be celebrated in your totality, not denigrated because you might like to watch live streams of fashion shows in between meetings or won’t rest until you find the perfectly fitting pair of skinny pants (speaking from experience here!).

Amplify whatever it is that makes you a Standout. And if you’re still in the process of figuring it out, take your time. (You’re right where you’re supposed to be.) Just make sure you look damn good while you’re at it.

You only call it a mistake because it didn’t work out.

Think about that thing you still beat yourself up over to this day. Now reflect on the proudest achievement of your life. Can I let you in on a secret? The same person who made the catastrophic slip-up is the same one capable of accomplishing extraordinary acts for themselves and the people they serve.

The power rests in the art of letting go. Not just of the “thing” you did (or didn’t do). But the results that came with it too. You didn’t know what you didn’t know. And here’s a reason to celebrate: You’re even wiser now than you were then.

You can clean the slate any time you want to. There’s no expiration date on second, third, and eighth chances to get it right … whatever that looks like for you. Recognize you’re deserving of as many opportunities as it takes to unlock your highest possibilities.

Your biggest dream isn’t big enough.

Yep, the treasure that you think is out of reach is actually closer than you think it is. And if you’re honest, it’s not the unattainability that scares you. It’s what’s next after you make it happen. Because then you’ll have evidence that you already possess everything you need to bring to accomplish what you once thought was unthinkable. People will then expect you to share your greatness again.

Embrace this reality. And they use it as a catalyst to go beyond the scope of what’s possible. Don’t let fear be what gets you up in the morning. Take advantage of the fact that you have a chance to not only work towards your current dreams, but also imagine new ones along the way.

You’re invited to share your brand’s story.

I’m here to help. Because you deserve a strategy that helps you fine-tune your business’ focus. And a verbal identity that showcases your brand’s unique voice. And a content plan that makes it easy to tell irresistible stories that translates into more sales and peace of mind.

The Stylish Standout is your one-stop shop for all of the above. You can:

Let’s fast-track your transformation. Because aren’t you tired of trudging up the stairs? Consider The Stylish Standout your elevator.