ASKED AND ANSWERED
What does a copywriter do?
Copywriters help businesses drive traffic and sales, communicate brand values and increase brand awareness. In a crowded, tech-driven, digitally connected market, businesses hire copywriters to shape their brand voice into marketing messages that connect with their audience and inspire action.
What does The Stylish Standout specialize in?
The Stylish Standout is a branding and copywriting studio that specializes in verbal identity and digital marketing for fashion, luxury, lifestyle, tech and e-commerce brands. The Stylish Standout’s clients range from scrappy start-ups to renowned corporations. You can view my portfolio for more of my work.
I already know how to write. Why does my brand need a copywriter?
Copywriters spend hours researching your product and service, audience and competition to craft compelling messages that entice readers pay attention to what you brand has to offer.
There’s more to it than just writing. Before I ever start typing a sentence of copy, I’ve gotten to know your buyer personas, discovered their stage of awareness, positioned your message to move them down your sales funnel and referenced my swipe file for inspiration. (Who has time for all that marketing jargon?! Spoiler alert: Not you.)
If you don’t know what to look for or which techniques to use, the process could take months to get right. Why take the stairs when you can ride the elevator?
But I’m on a tight budget. Can I really afford a copywriter right now?
Your brand’s voice is your online salesperson. And if your business is unable to translate that verbal identity into a copy that connects with your audience, you’re going to be sinking in quicksand while your competitors are racing towards higher revenues and positive market sentiment.
I don’t say that to make you want to hire me.
Because as a entrepreneur, I know a thing or two about tight budgets. But I also make a lot of investments in software, talent and professional development that makes me a better businessman and practitioner. And as a result, I’m able to attract quality clients, work efficiently and produce a quality finished product both my partners and I are proud of.
Moral of the story? It’s always worth it to invest in whatever it takes to help you reach your business goals. If fine-tuning your company’s focus, finding your brand’s voice and telling irresistible stories is one of them, then I’m worth every dollar you pay me.
What if I manage a big team?
One of my favorite parts of working in fashion media was the collaborative aspect of magazines. From fashion editors and fact-checkers to photographers and stylists to copy editors and designers, it’s a team effort to bring just one story to reality.
So it’s exciting when I get to work with teams on projects. My services and processes are optimized to make partnering with members of your team to craft inspiring, on-brand content a seamless experience for your business.
I just did a “copywriter” Google search and got hundreds of results. Why should I hire you?
I’m a big-picture thinker and first-rate writer, who as a former boss says, “knows how to get into the consumer’s head and be creative from that perspective.”
And thanks to my magazine background, I’m unfazed by deadline pressure, but my attention to detail isn’t compromised by a ticking clock. You get your work on time and above expectations.
Magazine editors also spend a lot of time brainstorming, so I’m always coming up with new concepts to connect your idea to your audience.
I’ve worked for and with some of the best brands in the world, including Conde Nast, GAP and Hearst, and those opportunities allowed me to develop as a writer, marketer and storyteller.
Priority One is to bring your brand’s voice to life. I write like a human because you’re selling to humans. I’m a craftsman who’s always refining my process, learning more about what makes consumers tick, and testing new techniques—with the singular goal of delivering an exceptional finished product to you.
What is verbal identity?
Verbal identity is a tool, created from a customized strategy, that uses language and messaging to inform how a brand communicates with its employees, customers and stakeholders. A brand’s verbal identity brings its business to life through a distinct personality that’s clear and consistent across all online and offline touchpoints.
To stand out in today’s marketplace, a recognizable, trustworthy verbal identity is a non-negotiable. It highlights what your brand stands for, what drives you, what you want to be known for, your promise to your audience and why the should believe you.
You used to be a fashion editor. Why did you decide to relaunch your business as a “branding and copywriting studio?”
For most of my life, my dream was to work in magazines. I wanted to be a fashion editor. And everything I did—from choosing journalism as my major to starting countless blogs to find and polish my voice—was with that one goal in mind.
I was blessed to have an extraordinary career working at my dream magazine for the most brilliant editors in the industry. I sat front-row at fashion shows, went to the coolest parties and had access to the best fashion.
And I wanted to be more directly involved with the bottom line than I was in publishing. Now with my work, I can almost immediately see an emotional and commercial return on a brand’s investment in me. That’s really rewarding. And something I didn’t always experience as an editor.
But I felt like I owed it to myself to use my skills in a new way. I wanted to help business leaders, side hustlers and entrepreneurs connect with their audience through marketing and storytelling so they share their awesome products and services with the world.
What’s your process?
It depends on the project. But I focus on three areas: strategy, workflow and execution. I go into detail on each aspect on this page.